Thinking of starting a link building strategy? Already have a strategy but it’s not working? Maybe it’s time to re-evaluate the type of backlinks you are getting. The way Google looks at backlinks has changed drastically over the years. Backlinks are still a major ranking signal with Google, but no longer are two links weighed […]
Don’t Rush Your Wikipedia Presence: It’s Not the Holy Grail
Every day I am inundated with emails asking for quotes to create Wikipedia pages. Inevitably, I turn many people down because they simply don’t meet notability guidelines. What comes next is surprising. After a few weeks, many of the leads that I turned down still wind up on Wikipedia. The page was likely created by […]
Using LSI Keywords For Anchor Text
Anchor text is extremely important when building a link profile. Some may disagree, but there are a few things that make anchor text almost as important as the site you are linking from. The main reasons why you need to pay careful attention to your anchor text is because of rank and Google penalty. One […]
What To Do When You Cannot Afford Publicity
So, you just started out in your new venture and are responsible for your own marketing and promotion. No biggie. Just open up that war chest and throw tons of money at a PR firm to get your message out. Okay, now back to reality. I have founded numerous businesses and don’t recall ever having […]
The Worst Guest Post Pitches Ever: Why Do You Still Send These?
Okay. I couldn’t stand it anymore. I receive horrible guest post pitches on a regular basis from people who don’t have a clue how to do it. I used to feel bad that some people just don’t get it, but there is just too much advice online nowadays to still come up with these terrible […]
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