Thinking of getting media coverage for your business? Great choice. Using media to establish your brand is mandatory in today’s digital age. However, you need to do it correctly. Having a digital marketing plan is one of the only ways to put yourself on the path to success. According to Forbes, brands need a strong […]
Link Diversity – Conquer Search Results with a Diverse Link Profile
Part of my work with brands includes helping them build a link profile. This includes internal links within their blog and landing pages as well as backlinks from other websites. Throughout the years, there have been many changes to the methods SEOs recommend for building links. This can be a problem for webmasters who build […]
Ultimate List of Inspirational Marketing Quotes
One thing that always helps me when I am in a rut is to search out quotes from famous people, thought leaders, and experts. In fact, they don’t even need to be about business as long as you can adapt them to business. A year or so ago, I put together an infographic with quotes […]
7 Ways to Get Your Guest Post Pitch Rejected
Oh yes, guest posting. If you want to rank high in search results, guest posting on other websites is a necessary evil. Some people don’t like to do it, but guest posting can help you establish your authority in your field and help build high quality backlinks. The problem? How to make a perfect guest […]
Developing a Media Outreach Strategy
Media outreach is one of the best ways to brand yourself. In fact, many of the articles you read today have been the result of media outreach. While many stories are developed by publications looking to report on a specific topic, many more stories are pitched to, and accepted by, people outside of that publication. […]
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