Thinking of getting media coverage for your business? Great choice. Using media to establish your brand is mandatory in today’s digital age. However, you need to do it correctly. Having a digital marketing plan is one of the only ways to put yourself on the path to success. According to Forbes, brands need a strong […]
Ultimate List of Inspirational Marketing Quotes
One thing that always helps me when I am in a rut is to search out quotes from famous people, thought leaders, and experts. In fact, they don’t even need to be about business as long as you can adapt them to business. A year or so ago, I put together an infographic with quotes […]
Developing a Media Outreach Strategy
Media outreach is one of the best ways to brand yourself. In fact, many of the articles you read today have been the result of media outreach. While many stories are developed by publications looking to report on a specific topic, many more stories are pitched to, and accepted by, people outside of that publication. […]
Business Leaders Discuss Email Marketing Fails
Email marketing is always a tough subject for me to handle. It can be complicated and time consuming unless you know best practices and use them regularly. Lately, I decided to conquer my fear of email marketing and jump into head first. I spent the last couple of months talking to industry experts in order […]
Wikidata Can Be a Marketers Best Friend
Marketers need to start paying attention to Wikidata. In addition to helping their clients obtain a Google Knowledge Graph, it is an excellent source for mining useful information. I was contacted by a client in early 2015. There was a big issue with what they stated was their Wikipedia article. It was displaying someone else’s […]